Crowdbotics is looking for an experienced content marketing manager to help increase awareness of the Crowdbotics brand, drive demand, facilitate product adoption and engagement, and — at the end of the day — increase revenue.

The ideal candidate is ‘full-stack’ marketing generalist, shading towards the technical, with strong writing skills. The Content Marketing Manager will report to the VP of Growth.

Responsibilities

  • Develop and implement strategies to increase organic search traffic
  • Attract and convert qualified leads with compelling content
  • Facilitate use of the product by writing product tutorials and walkthroughs
  • Write high-quality posts for the Crowdbotics blog including case studies, new feature highlights, interesting use cases, and more. blog.crowdbotics.com
  • Solicit, edit, and publish contributing content from users and the Crowdbotics Community
  • Copywriting for Crowdbotics website(s), product, emails, ads, and more
  • Create sales enablement material such as decks, pdfs, and whitepapers
  • Manage Crowdbotics social media properties
  • Manage marketing email drips for a variety of user types in the Crowdbotics CRM
  • Manage transactional product email campaigns
  • Serve as a product evangelist and subject matter expert for non-technical Crowdbotics users.
  • Create strategies for facilitating user generate content.
  • Write articles for the Crowdbotics Knowledge Base: knowledge.crowdbotics.com
  • Report on success metrics for each initiative


Requirements:

  • 5+ years of content marketing at mid-size technology, SaaS, web development business
  • Excellent writing skills — a compelling storyteller
  • An output-driven approach to content production.
  • Strong eye for branding and design with basic graphic design skills
  • Technical SEO proficiency
  • Well versed in operationalizing API data for content purposes
  • Able to prioritize a shifting backlog of contennt opportunities — excellent project management skills
  • Ability to experiment and iterate quickly in a fast growth environment
  • Experience with Hubspot MAS, CRM, and Service Hub
  • Excellent interpersonal communication and writing skills


Bonus attributes:

  • CS or web development background
  • Product Marketing experience
  • Have built product or micro-sites with headless CMS
  • UX, UI and/or graphic design experience
  • Familiarity JIRA and Confluence
  • You hack or build software projects in your spare time
  • You publish regularly on technical topics
  • You are an open source contributor
  • Remote work experience
  • Previous experience selling mobile or web app development services
  • You have built an app with the Crowdbotics App Builder (https://www.crowdbotics.com/app-builder)


Please submit 3-5 published writing samples in any of the following categories with your application:

  • Engineering management
  • Strategic technology and framework choices web apps
  • Software development how-tos
  • Product planning
  • Remote work
  • Data science
  • Test Driven Development
  • SEO or SEM
  • Remote Work
  • (Or related topics)